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CONTACT: Juan Camaliche
The Cellar Club (305) 913.3203
e-mail: jcamaliche@biltmorehotel.com
EAT, DRINK AND BE FIT: BILTMORE LAUNCHES PREMIER MEMBERSHIP
Cellar Club Expands to Satisfy Growing Appetite for Fitness & Wellness Programs
MIAMI, FLORIDA, May 1, 2007 – Food and wine fans in Miami may now indulge without guilt in their favorite treats — then follow up with a workout at the state-of-the-art Biltmore Fitness Center, rated “One Of The Top 10 Hotel Gyms In The Nation” by both Men’s Health and Men’s Fitness magazines. The Cellar Club — the hotel’s leisure lifestyle membership program — has added fitness and wellness to its vast repertoire of food, wine, arts and entertainment.
Originally launched in 1995 as a social club focused on the appreciation of food and wine, the Cellar Club club’s overwhelming success led to the addition of a ‘Premier’ level of membership, reflective of the property’s extraordinary profile. In addition to Cellar Club privileges, Premier members enjoy a diverse and comprehensive package of wellness & fitness facilities and programs, including complete access to the Biltmore’s state-of-the-art 10,000 sq. ft. Fitness Center, offering over one hundred and thirty fitness classes each week.
Yvonne Roberts, Premier & Cellar Club Director, has been at the helm of South Florida’s most vibrant leisure lifestyle club since its founding in 1995. Today, The Cellar Club boasts an annual membership of 3,000 distinguished patrons — and continues to thrive. “The Cellar Club is in a constant flow, evolving to reflect its members’ interests and passions,” says Roberts. “A growing demand for fitness, wellness and spa-related activities led us to extend these privileges to our members through an upgraded Premier membership.”
The Cellar Club’s vast and varied events reflect the diversity of its members and their evolving range of interests, featuring art exhibits, concerts, book signings, fashion shows, celebrity chefs and winemakers from around the world. The two membership levels — Premier and Cellar Club — provide access to the Biltmore’s unique brand of hospitality and its unparalleled resort amenities.
About The Cellar Club @ Biltmore Golf & Spa Resort
An oasis of sophistication and tranquility in the heart of America’s vibrant, cosmopolitan city of Miami, the landmark Biltmore is surrounded by 150 acres of lush, tropical gardens and features a championship golf course, the largest hotel swimming pool in the country, a world-class spa and award-winning fitness center. The 276-room Biltmore is one of the very few destination resorts in a major metropolitan area.
The hotel’s iconic status has made it a favorite among heads of state, celebrities and sports stars. Its leisure lifestyle membership club — The Cellar Club — upholds the Biltmore’s historic role as the epicenter of social life in South Florida. An ambitious calendar of events features wine and spirit tastings, wellness seminars, black-tie gala winemaker dinners, art exhibitions, book signings, interactive luncheons with celebrity chefs and other innovative programs for members, guests and the community. www.thecellarclub.com
The award-winning Palme d’Or – voted Best Restaurant in South Florida – the 1200 Courtyard Grill, the Poolside Cascade restaurant, and the Biltmore Bar, Cellar Club Bar and Boules Bar have placed the resort on the map as one of South Florida’s most sought-after dining experiences and “must-do” social scenes.
Other facilities at the Biltmore include the 12,000 sq. ft. Grand European Spa, a member of Leading Spas of the World;; the 40,000-sq. ft. Conference Center of the Americas; 33 meeting rooms and three majestic ballrooms; a full-service Business Center; 24-hour concierge service and a shopping arcade.
Biltmore Golf & Spa Resort is a member of The Leading Hotels of the World. For further information, contact the Biltmore, 1200 Anastasia Avenue, Coral Gables, FL 33134; telephone (800) 727-1926. www.biltmorehotel.com
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